When making a comparison of two investment projects it is important to take into account the new project results (a new variety of products, any changes in demand, a reduction in the rate of current expenses) and the duration of a term of returns on the investments within which the market conditions may change. In any case the uncertainty factor is considerably higher than that when we deal with current planning. The CVP optimizer can be efficient in providing more solid grounds for the validity of this or that decision made.